Loacker Rebrand Fonksyon Prensipal: Anbalaj Manje pa Marco Ventrice

Dizayn Loacker Rebrand Fonksyon Prensipal: Anbalaj Manje pa Marco Ventrice se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2022

Loacker Rebrand Fonksyon Prensipal: Anbalaj Manje

pa Marco Ventrice

Kliyan: Spider

Gayan A' Design Award Ajan nan Kategori Anbalaj

32,520

Gayan Pri Verifye

Verifye Estati Pri pou #127989

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Loacker Rebrand Fonksyon Prensipal: Anbalaj Manje

Loacker Rebrand se yon sistèm anbalaj ak idantite mak ki kreye pou yon konpayi manje istorik ki byen koni pou wafer ak pwodwi chokola. Logo a pran fòm yon blazon ki gen ladan Mòn Sciliar, yon referans ak non fanmi an, rasin yo ak lanati ki antoure a. Chak fanmi pwodwi prezante ak yon deskripsyon klè sou resèt la ak engredyan yo. Yerachi eleman anbalaj yo te redefini e imaj pwodwi yo reyalis. Yon kòd sou do chak pake konekte ak plis enfòmasyon sou mak la ak atik la.

Rekonesans lan

Konsènan A' Design Award Ajan

Loacker Rebrand Fonksyon Prensipal: Anbalaj Manje se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Loacker Rebrand Fonksyon Prensipal: Anbalaj Manje pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Loacker Rebrand Fonksyon Prensipal: Anbalaj Manje se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Dimansyon & Anbalaj: different sizes
Etikèt: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Teknoloji Pwodiksyon: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Defi Dizayn: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Rechèch: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Enspirasyon: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Dire Pwojè: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Fliks Operasyon: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Manm Ekip: Spider Adv, Loacker Team
Kredi Imaj: All food images were realized featuring studio PiùLuce.