Qinjianguo Anbalaj Poud Ivi by Dongcheng

Qinjianguo Anbalaj Poud Ivi by Dongcheng is a highly esteemed winner of the very prestigious 2022 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2022

Qinjianguo Anbalaj Poud Ivi

by Dongcheng

Client: Qinjianguo

A' Design Award Bwonz Winner in Anbalaj Category

9,600

Verified Award Winner

Verify Award Status for #128478

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinjianguo Anbalaj Poud Ivi

Qinjianguo se yon konsepsyon anbalaj pou poud ivi baton fè. Pwodwi a swiv yon sik plantasyon dis lane, kote tè a repoze e se sèlman yon sezon ivi ki plante chak dis lane. Ivi ki grandi nan kalite tè sa a absòbe anpil eleman nitritif, e chè a transfòme dirèkteman an poud. Bwat la gen dimansyon 120 pa 120 pa 150 milimèt. Grafik yo fòme yon senbòl vizyèl pou chif dis la, konstwi ak iwondèl nan sezon prentan, sigal nan sezon lete, travay agrikòl nan sezon otòn, sèd nan sezon livè ak kiltivatè k ap raboure tè. Imaj yo montre kat sezon nan yon peryòd dis lane.

The Recognition

About the A' Design Award Bwonz

Qinjianguo Anbalaj Poud Ivi se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Qinjianguo Anbalaj Poud Ivi pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Qinjianguo Anbalaj Poud Ivi satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU