YaBloom Anbalaj by Antonia Skaraki is a highly esteemed winner of the very prestigious 2022 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2022

YaBloom Anbalaj

by Antonia Skaraki

Client: YaBloom

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner
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Colors

The Design

About YaBloom Anbalaj

Transfòme bwè dlo soti nan yon woutin raz vin tounen yon eksperyans eksite ak ki gen gou. Yon nouvo bwason sante ki dekri pafètman konsèp senp dlo ki enfize ak gou. Konbinezon koulè klere yo ak fòm ki sanble ak likid yo ranfòse konsèp gou ak rafrechisman an. Pandan tan sa a, nosyon byennèt ak jenès yo kominike klèman nan tout konpozisyon an.

The Recognition

About the A' Design Award Ajan

YaBloom Anbalaj se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann YaBloom Anbalaj pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. YaBloom Anbalaj se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Transforming water drinking from a boring routine to an exciting and flavourful experience, a new health beverage was created that perfectly describes the simple concept of infused water.
Dimensions & Packaging: Resealable doypack, height 150mm x width 90mm.
Tags: water, flavour, natural, healthy, taste, infusion, bloom
Production Technology: Craft paper, and plastic film.
Design Challenge: Given the task of transforming water drinking from a boring routine to an exciting and flavourful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom! for the sound one makes when they dive underwater (splash in English, bloom in Greek), we also communicated the simplicity of preparing a flavoured water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid.
Yabloom!’s visual identity supports the concept of natural flow, providing liquid elements with color.
Research: Translating the notion of a deep dive underwater, both in finding a name for the action and depicting the colors a fruit exudes when meeting liquid was equally challenging and exciting, as a creative process.
Inspiration: Yabloom! The sound one makes when they dive underwater (splash in English, bloom in Greek), was the main inspiration of the project
Project Duration: The project started on March 2021 and ended on July 2021
Operation Flow: Infused water makes for a healthy and refreshing beverage. Making the experience optimal requires the aroma and nutritional values of the fruit to be preserved best. The resealable packaging allows for better preservation of the product, since after its initial opening, the remaining fruit can be safely stored back in its sealed container, until the next glass of infused water.
Team Members: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Graphic Designer: Alexandros Tsakiris