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Alabear Bwat Kado by Mao Ming

Alabear Bwat Kado by Mao Ming is a highly esteemed winner of the very prestigious 2022 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.


BwonzAnbalaj· 2022

Alabear Bwat Kado

by Mao Ming

A' Design Award Bwonz Winner in Anbalaj Category

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The Design

About Alabear Bwat Kado

Alabear se yon bwat kado ki fèt pou Nouvèl Ane Chinwa ane Bèf la. Non an soti nan dyalèk Ningbo a, kote "ala" vle di "pa nou", kidonk Alabear vle di "ti bèf nou an". Yon mascotte bèf se prensipal eleman desen an, konbine ak imaj bèf la ak Bondye Richès la. Bwat la gen mezi 30 pa 30 pa 22 santimèt e li kenbe anvlòp wouj, koupè prentan ak yon pyès monnen souvni. Bwat la fèt ak papye espesyal, enprime an CMYK ak yon koulè spesifik wouj, e li fini ak bwonzaj ak anbosaj.

The Recognition

About the A' Design Award Bwonz

Alabear Bwat Kado se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Alabear Bwat Kado pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Alabear Bwat Kado satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The project is a gift box designed for the Spring Festival of the Year of the Ox. The project uses the bear mascot as the main design element, combined with the image of the ox (in China, the year of the ox corresponds to 2021) and the image of the God of Wealth, designed red envelopes, spring couplets and other gifts for Chinese New Year. The content of this gift box is required for Chinese New Year. The project was welcomed by the local people and played a role in tourism promotion.
Dimensions & Packaging
Size: 30cmx30cmx22cm
Tags
Zodiac Ox, Little Bear, God of Wealth, Chinese New Year, Spring Festival Couplets, Gift Box
Production Technology
Printing color: CMKYK+ spot color (red)
Process: bronzing, bulging.
Material: special paper
Design Challenge
In the project, the combination of the bear mascot and the Spring Festival elements is the focus.
Research
The project designed a gift box suitable for Chinese New Year by studying the elements of the Chinese New Year, the Year of the Ox, the God of Wealth, and the Spring Festival couplets, combined with the shape of the bear mascot.
Inspiration
Alabear's name comes from the Ningbo dialect "ala" means "our". Alabear means "our little bear". In China, the year of the ox corresponds to 2021. The god of wealth is a popular god. In the New Year, children will receive red envelopes and Spring Festival couplets will be posted on the door of the house. The project is based on the bear mascot as the main design element, combined with the image of the cow and the god of wealth to design a gift for the Chinese New Year.
Project Duration
The project started in November 2020 and will be completed in January 2021. It will be put on the market in February 2021.
Operation Flow
The New Year gift box is used to present New Year gifts. The items include packaging design, red envelope design, spring couplet design and commemorative coin design.
Team Members
Mao Ming
Yao Dabin
Yang Miao

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