Flora Fonksyon Pwomosyonèl pou Pwodwi by Nan Li and Hesu Dong

Flora Fonksyon Pwomosyonèl pou Pwodwi by Nan Li and Hesu Dong is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Fim Competition Category.

FèFim· 2022

Flora Fonksyon Pwomosyonèl pou Pwodwi

by Nan Li and Hesu Dong

Client: GOODO design

A' Design Award Fè Winner in Fim Category

14,490

Verified Award Winner

Verify Award Status for #131252

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Flora Fonksyon Pwomosyonèl pou Pwodwi

Flora se yon fim animasyon ki fèt sou òdinatè pou prezante yon sofa multifonksyonèl ki enspire pa flè k ap fleri. Fim nan montre eleman konsepsyon yo, karakteristik fonksyonèl, atizay ak materyo sofa a. Yo itilize dekonstriksyon atistik, konpozisyon imaj, ekleraj ak konsepsyon tematik pou prezante pwodwi a anba plizyè ang epi transmèt valè estetik li. Tout eleman yo modle an twa dimansyon, anime nan Cinema 4D epi rann ak Redshift, pandan konpozisyon final la fèt nan Adobe After Effects. Fim nan livre an Full HD nan 25 imaj pa segond.

The Recognition

About the A' Design Award Fè

Flora Fonksyon Pwomosyonèl pou Pwodwi se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Flora Fonksyon Pwomosyonèl pou Pwodwi pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Flora Fonksyon Pwomosyonèl pou Pwodwi pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
Dimensions & Packaging: 1920 1080 Full HD. Frame Rate 25fps
Tags: Sofa, furniture, CGI, art, computer animation, design
Production Technology: CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
Design Challenge: The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
Research: This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
Inspiration: The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
Project Duration: The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
Operation Flow: This is a CG animated video.
Patents: 版权属于 COMO， 2021
Team Members: Creative Director: Nan Li
Design Director: Hesu Dong
Image Credits: TECHNO WOOD (SHANGHAI) CO.,LTD.