BeeHacchee Fonksyon Prensipal Tradui: Anbalaj Tart by Shingo Furusho

BeeHacchee Fonksyon Prensipal Tradui: Anbalaj Tart by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2022

BeeHacchee Fonksyon Prensipal Tradui: Anbalaj Tart

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award Fè Winner in Anbalaj Category

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Colors

The Design

About BeeHacchee Fonksyon Prensipal Tradui: Anbalaj Tart

Tèks Liv Tradui: BeeHacchee se yon konsepsyon anbalaj pou yon tart fwomaj siwo myèl. Bwat la gen fòm egzagonal e li fè sonje yon nich myèl, sa ki bay konsèp siwo myèl la yon fòm vizyèl. Anbalaj la fèt ak yon sèl moso katon e li mezire 224 mm nan lajè, 195 mm nan pwofondè ak 44 mm nan wotè. Papye kraft la bay yon enpresyon senp e akeyan, pandan yon kontou jòn ki enprime sou sifas la ajoute yon kontras. Enprime koulè jòn sou papye kraft se yon travay difisil, paske koulè a fon nan papye a, se poutèt sa yo te fè apèl ak yon patnè enprimri trè kalifye pou reyalize rezilta yo te vle a.

The Recognition

About the A' Design Award Fè

BeeHacchee Fonksyon Prensipal Tradui: Anbalaj Tart se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann BeeHacchee Fonksyon Prensipal Tradui: Anbalaj Tart pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte BeeHacchee Fonksyon Prensipal Tradui: Anbalaj Tart pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.