Sprezzatura Idantite Antrepriz by Thanachit Chouriyagul

Sprezzatura Idantite Antrepriz by Thanachit Chouriyagul is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2022

Sprezzatura Idantite Antrepriz

by Thanachit Chouriyagul

Client: Thanachit Chouriyagul

A' Design Award Fè Winner in Grafik Category

10,999
Verified Award Winner
Verify Award Status for #131786

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sprezzatura Idantite Antrepriz

Sprezzatura se yon konbinezon de detay, yon klib sosyal, yon estidyo, yon bar, ak plis ankò. Sepandan, nan lòd yo transmèt mesaj sa a nan kliyan potansyèl li yo, mak li yo dwe evolye epi montre ke li gen sans vre li yo, karaktè ak vizyon. Idantite logo la te fèt pou vrèman reprezante mak Sprezzatura # 039, fè soti karaktè liksye li men ki amizan, anbrase karaktè Italyen, epi gen ase fleksibilite pou itilize nan lòt pwojè ki gen rapò oswa materyèl ki nesesè nan lavni.

The Recognition

About the A' Design Award Fè

Sprezzatura Idantite Antrepriz se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Sprezzatura Idantite Antrepriz pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Sprezzatura Idantite Antrepriz pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embracing Italian menswear, and have enough flexibility to utilize in other related projects or materials needed in the future.
Tags: branding, identity, graphic, brand identity, retail
Design Challenge: Sprezzatura knows that it's not just another retail, but it covers several aspects of men's lifestyle. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision.
Inspiration: Sprezzatura is a boutique curator of luxury menswear based in Bangkok. It offers a premium in-house bespoke tailoring service and carries multiple Italian luxury menswear brands. The inspiration is based on the founders' love for luxury Italian menswear, and how they infuse their personal style and creativity in their offerings make this brand unique and set it apart from the rest of the market.

Read the Press Release