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Moi Nivak Idantite Mak by Yuk Pui Cheung

Moi Nivak Idantite Mak by Yuk Pui Cheung is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Grafik Competition Category.


FèGrafik· 2022

Moi Nivak Idantite Mak

by Yuk Pui Cheung

Client: Moi Nivak

A' Design Award Fè Winner in Grafik Category

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The Design

About Moi Nivak Idantite Mak

Moi Nivak se yon idantite mak ki te kreye pou yon detayan sou entènèt ki espesyalize nan kolèksyon kontanporen. Detayan an konbine yon magazen chwazi ak yon boutik design, li ofri atik kolèksyon chak jou ak eleman design ki soti toupatou nan mond lan. Sistèm idantite a gen ladan estrateji mak, chwazi non, paptri (stationery) ak yon sitwèb. Tipografi prensipal la fèt ak Sunset Gothic, yon polis san-serif, epi word mark la se yon design tip sou mezi. Menm apwòch tipografik la aplike nan tout kominikasyon mak la pou kenbe yo lizib, senp epi dirèk.

The Recognition

About the A' Design Award Fè

Moi Nivak Idantite Mak se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Moi Nivak Idantite Mak pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Moi Nivak Idantite Mak pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
moi nivak is an online retailer dedicated to curation of contemporary collectibles, carefully select daily collectibles and design items from around the world. Combining a select store and design shop, the select store opens its door to welcome arts and cultural collectible lovers from around the world.

Graphic Dpt has developed the brand identity framework to introduce moi nivak as a new player in the field. The brand system comprehends brand strategy, name, stationery and website.
Dimensions & Packaging
Business Card – W 85mm x H 55mm / PMS color digital printing
Packaging Box – W 320mm x D 255mm x H 140mm / Corrugated Mailer Box / 1-color offset printing
Tags
design select, select store, select shop, daily select, collectibles
Research
We went into research for typefaces at first. Sunset Gothic is a dexterous, workhorse sans-serif, designed by Benjamin Critton, published by Colophon Foundry. The brand's typography has signature gesture and legibility, include curvature terminals and type’s horizontal strokes, implicates the diversity of the business — a select store with collectible groceries and design products.
Inspiration
The foundation of the moi nivak brand is set off by primary typography set in Sunset Gothic. The word mark is a bespoke typeface, developed by Colophon Foundry's Benjamin Critton, with subjective mélange of a multitude of unattributed sans-serif painting styles. The typographic approach has been used throughout to provide legibility across all of moi nivak's brand communications.
Project Duration
The project started in June 2021 and finished in September 2021 in Taipei.

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