Tsingtao Beer Anbalaj Bwat Kado Byè by Tsingtao Brewery Culture Media Co., Ltd.

Tsingtao Beer Anbalaj Bwat Kado Byè by Tsingtao Brewery Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2022

Tsingtao Beer Anbalaj Bwat Kado Byè

by Tsingtao Brewery Culture Media Co., Ltd.

Client: Tsingtao Brewery Culture Media Co.,Ltd.

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #132955

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tsingtao Beer Anbalaj Bwat Kado Byè

Byè Tsingtao se yon anbalaj bwat kado ki te kreye pou 120èm anivèsè mak la. Konsepsyon an kenbe twa byè Pilsner klasik epi li baze sou achitekti karakteristik vil Qingdao a. Ilistrasyon an konbine bèl kote lokal yo ak kilti mak la, ki montre lyen ki genyen ant mak la ak kilti rejyonal la. Bwat deyò a louvri sou de bò, yon mouvman ki enspire pa flè hop, youn nan engredyan byè yo. Byè yo parèt lè yo louvri bwat kado a. Yo itilize papye espesyal, epi pwodiksyon an gen enprime UV, estanpaj cho ak anbòse.

The Recognition

About the A' Design Award Ajan

Tsingtao Beer Anbalaj Bwat Kado Byè se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Tsingtao Beer Anbalaj Bwat Kado Byè pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Tsingtao Beer Anbalaj Bwat Kado Byè se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Dimensions & Packaging: Width 276mm x Depth 90mm x Height 286mm
Tags: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Production Technology: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Design Challenge: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Research: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Inspiration: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Project Duration: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Operation Flow: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Team Members: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu