Chick Coin Fonksyon Prensipal: Piblisite Anime by Jp Space Studio

Chick Coin Fonksyon Prensipal: Piblisite Anime by Jp Space Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award Bwonz in Fim Competition Category.

BwonzFim· 2022

Chick Coin Fonksyon Prensipal: Piblisite Anime

by Jp Space Studio

Client: JP SPACE Studio

A' Design Award Bwonz Winner in Fim Category

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Colors

The Design

About Chick Coin Fonksyon Prensipal: Piblisite Anime

Tèks Liv: Chick Coin se yon piblisite anime yo fè pou yon platfòm ki fè matche travay a tan pasyèl pou elèv nan Taiwan. Fim nan dire karant segond an gwo definisyon konplè avèk vent-kat imaj pa segond. Dezoumaje mak yo wè difikilte finansye elèv yo montre sou yon ekran televizyon. Yon fant lajan majik answit pote pèsonaj yo nan yon mond san pwoblèm ki plen jwa, epi mond reyèl la chanje tou. Animasyon an konbine desen alamen ak ilistrasyon dijital ansanm ak lojisyèl konpozisyon. Entrig la ki plen imè ak efè vizyèl yo gen pou objektif kreye yon lyen ant mak la ak jèn spektatè yo.

The Recognition

About the A' Design Award Bwonz

Chick Coin Fonksyon Prensipal: Piblisite Anime se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Chick Coin Fonksyon Prensipal: Piblisite Anime pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Chick Coin Fonksyon Prensipal: Piblisite Anime satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
Dimensions & Packaging: 1920 x 1080px（FHD） / 40s / 24fps
Tags: Animation, Illustration, Motion, Money, 2D, Advertising
Production Technology: Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
Design Challenge: While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
Research: First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
Inspiration: The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
Project Duration: The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
Operation Flow: It's a video with no interaction or special operative instructions.
Team Members: Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu
Image Credits: All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.