Qiong Niang Baijiu Anbalaj by Evan Chen, Lei Zhang and Tian Dong

Qiong Niang Baijiu Anbalaj by Evan Chen, Lei Zhang and Tian Dong is a highly esteemed winner of the very prestigious 2022 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2022

Qiong Niang Baijiu Anbalaj

by Evan Chen, Lei Zhang and Tian Dong

Client: Lascaux Design Institute Inc.

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner
Verify Award Status for #133243

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qiong Niang Baijiu Anbalaj

Yo te enkòpore Bell ak Drum Tower, ki pi byen reprezante Qionglai, ak kat jeyografik Qionglai nan imaj prensipal la nan anbalaj la pa trase yo kòm grafik abstrè. Gwo mòn yo nan Qionglai te nouri pèp la ak kilti nan Qionglai epi yo se yon machin enpòtan pou Qionglai. Nan konsepsyon etikèt boutèy yo, grafik abstrè yo repete sipèpoze sou papye espesyal mens, ak limyè filtraj nan boutèy la ak endistri diven an pou kreye yon imaj sou mòn Tiantai lokal Qionglai # 039, ki lè yo sipèpoze ajoute nan pwa kiltirèl li yo.

The Recognition

About the A' Design Award Bwonz

Qiong Niang Baijiu Anbalaj se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Qiong Niang Baijiu Anbalaj pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Qiong Niang Baijiu Anbalaj satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.
Dimensions & Packaging: The size is 210mm*80mm*80mm。
Tags: logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
Production Technology: The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.
Design Challenge: Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.
Research: The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.
Inspiration: The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.
Project Duration: This project is being completed in Suzhou and is due to be completed in October 2021.
Operation Flow: When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.
Team Members: LeiZhang
EvanChen
TianDong
ZimingGuo
SuhengYao
FanZhang
MinFang
ZhaohuiYang