Zaotu Shaofang Fonksyon Prensipal: Anbalaj pou Alkòl by Bo Gao

Zaotu Shaofang Fonksyon Prensipal: Anbalaj pou Alkòl by Bo Gao is a highly esteemed winner of the very prestigious 2022 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2022

Zaotu Shaofang Fonksyon Prensipal: Anbalaj pou Alkòl

by Bo Gao

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zaotu Shaofang Fonksyon Prensipal: Anbalaj pou Alkòl

Tèks Liv: Zaotu Shaofang se yon konsepsyon anbalaj pou yon bwason alkolize ki fèt ak antonit blan, yon kalite ajil yo ajoute nan labou twou fèmantasyon an. Anbalaj la itilize koulè blan antonit la kòm koulè prensipal li. Mòn, limyè solèy, nyaj, dlo, pyebwa ak zwazo konbine ansanm pou fòme yon modèl ki gen fòm karaktè Chinwa yo itilize pou ekri mo "antonit" la. Modèl sa a reflete anviwònman kote yo fè diven an ansanm ak karakteristik prensipal pwodwi a. Bwat la ouvri nan mitan pou ale ni agoch ni adwat, epi ti bwat anndan an vanse pou parèt pi klè pou ekspozisyon. Bwat la fèt ak yon papye espesyal ki gen dekorasyon dore, epi boutèy an vè a asprèje an blan ak yon modèl ki bake sou li.

The Recognition

About the A' Design Award Bwonz

Zaotu Shaofang Fonksyon Prensipal: Anbalaj pou Alkòl se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Zaotu Shaofang Fonksyon Prensipal: Anbalaj pou Alkòl pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Zaotu Shaofang Fonksyon Prensipal: Anbalaj pou Alkòl satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zaoshaofang wine uses white bentonite to add to pit mud, which can remove harmful substances in pit mud and retain beneficial substances. Bentonite is the core selling point. The design uses bentonite white as the exclusive color, and skillfully uses mountains, sunshine, clouds, water, trees and birds to create the pattern design of "bentonite" font shape. The unique visual pattern design reflects the winemaking environment and the core selling point of the product.
Dimensions & Packaging: Packing box size: 145mm X 110mm X H285mm
Tags: Symbolization, Simplicity, Differentiation
Production Technology: The packing box is opened from the left and right in the middle, and the inner box is ejected forward for easy display. The box is gilded with special paper, the glass bottle is sprayed white, and the pattern is baked.
Design Challenge: The biggest problem we encountered in the design was how to cleverly highlight the selling point of "bentonite" so that the product has a high sense of value. Through our design, we have achieved these two points very well.
Research: The biggest feature of this product is the processing of "Benton Clay" into wine. Therefore, the focus of the design is to enlarge the text of the Chinese "Bentonite" and then shape it on the bottle. Let consumers understand the selling point of the product as soon as they see the product, and shape the memory point of the brand.
Inspiration: This design highlights the selling point of "bentonite" and makes the product have a high sense of value. Through our design.The graphic design of the core "bentonite" lets consumers know the selling pointand remember the visual symbols of products.the ultimate simple design to attract consumers.
Project Duration: The work started in July 2019 and was completed in December 2019
Operation Flow: The packing box opens from the middle left and right, and the inner box pops forward for easy display.the box is simple, easy to open and easy to produce.Packaging are environmentally friendly for reuse.
Team Members: Bo Gao