Guizhou Moutai Maoyuan Jiu Fonksyon Prensipal: Anbalaj Alkòl by Luo Heng

Guizhou Moutai Maoyuan Jiu Fonksyon Prensipal: Anbalaj Alkòl by Luo Heng is a highly esteemed winner of the very prestigious 2022 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2022

Guizhou Moutai Maoyuan Jiu Fonksyon Prensipal: Anbalaj Alkòl

by Luo Heng

Client: Laboratory and Hopeful

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #133947

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guizhou Moutai Maoyuan Jiu Fonksyon Prensipal: Anbalaj Alkòl

Guizhou Moutai Maoyuan Jiu se yon konsepsyon anbalaj pou yon alkòl Chinwa. Boutèy la fèt ak vè avèk yon pwosesis sablaj ak yon logo an lò woz ki anbose. Kou a fini avèk yon pwosesis eskraze metal, epi tèt kouvèti a anbose avèk imitasyon vè. Bwat deyò a itilize enprime cho ak anbosaj. Vèt fonse ak lò fòme prensipal seri koulè yo. Modèl vag yo fè referans a Rivyè Chishui ki itilize nan pwodiksyon, pandan y ap gen yon deyès ki ap vole sou kouvèti a ak yon grig-grig avèk branch pen sou kou a swiv motif tradisyonèl Chinwa yo.

The Recognition

About the A' Design Award Ajan

Guizhou Moutai Maoyuan Jiu Fonksyon Prensipal: Anbalaj Alkòl se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Guizhou Moutai Maoyuan Jiu Fonksyon Prensipal: Anbalaj Alkòl pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Guizhou Moutai Maoyuan Jiu Fonksyon Prensipal: Anbalaj Alkòl se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Dimensions & Packaging: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Tags: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Production Technology: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Design Challenge: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Research: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Inspiration: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Project Duration: The project started in November 2019 in Jiangxi and finished.
Operation Flow: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Team Members: Luo Heng
Image Credits: Luo Heng