Better for All Fonksyon Prensipal Bwat Kado by ShenZhen XiShang Boutique Packing Co., Ltd

Better for All Fonksyon Prensipal Bwat Kado by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2022

Better for All Fonksyon Prensipal Bwat Kado

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner
Verify Award Status for #134175

View at A' Design Award Press Release Award Badge

Colors

The Design

About Better for All Fonksyon Prensipal Bwat Kado

Tèks Liv: Pi Bon pou Tout Moun se yon bwat kado ki fèt pou Nouvèl Ane Chinwa a. Anbalaj deyò a se prensipalman koulè wouj pou reflete atmosfè fèstif vakans lan. Bwat la ouvri yon fason ki fè sonje pòt doub tradisyonèl Chinwa yo. Yon fwa li deplwaye, yon ilistrasyon ki pote bòn chans parèt, konbine lyon k ap danse, fe k ap vole ak lanp. Yon otokolan mayetik ki gen fòm yon lyon k ap danse dekore epi kenbe bwat la, epi pita li ka itilize kòm yon otokolan pou frijidè. Anvlòp wouj, kouple ak yon kalandriye mete anndan, tout yo pataje menm eleman ilistrasyon yo. Papye ak lank ekolojik itilize.

The Recognition

About the A' Design Award Bwonz

Better for All Fonksyon Prensipal Bwat Kado se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Better for All Fonksyon Prensipal Bwat Kado pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Better for All Fonksyon Prensipal Bwat Kado satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift box packaging is specially designed for the Chinese New Year. Its outer packaging is mainly red, aiming to echo the festive and jolly air of New Year. The way it opens simulates the structure of a traditional Chinese double door. After unfolding, an illustration with a meaning of auspiciousness integrating the New Year elements of dancing lions, flying fairies and lanterns will come into sight.
Dimensions & Packaging: 280 x 295 x 108mm
Production Technology: It uses eco-friendly paper and ink, conforming to the maxim of sustainability.
Design Challenge: According to legend, the lion dance originated from the Tang Dynasty, when Emperor Xuanzong of Tang saw lion dance in front of his palace in a dream, so he woke up and ordered his attendants to make up a dance to entertain the guests in imitation of the movements of the auspicious beasts. Over time, the lion dance became a Chinese folk tradition. At festivals, people expel the evils by gods or auspicious beasts to prey for peaceful and harmonious lives.
Inspiration: It was inspired by dancing lions, a folk tradition of dancing art as well as a traditional custom of New Year in Canton, China, which means to expel evil influences and invoke blessings. The illustration of this packaging combines the modern artistic expression and multiple New Year elements, including lion dance and lanterns, which aims to interpret the integration of traditional culture and modern elements.
Project Duration: Started in Shenzhen, China in October 2020, this project was finished in Shenzhen, China in October 2020 and was manufactured in Shenzhen, China in November 2020.
Operation Flow: The dancing lion-shaped magnetic sticker, in addition to decorating the gift box and using it for fixing the box, can be used as a refrigerator sticker after removal. When the user unfolds the gift box, a Chinese style illustration is displayed, signifying the joy of opening the door, which is a common auspicious phrase for Chinese New Year. The gift box includes red packets, couplets and a calendar inside, all with uniform illustration elements.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu