My Moonfly Fonksyon Prensipal: Bwat Kado by ShenZhen XiShang Boutique Packing Co., Ltd

My Moonfly Fonksyon Prensipal: Bwat Kado by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2022

My Moonfly Fonksyon Prensipal: Bwat Kado

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #134176

View at A' Design Award Press Release Award Badge

Colors

The Design

About My Moonfly Fonksyon Prensipal: Bwat Kado

My Moonfly se yon bwat kado ki fèt pou gato lalin yo prezante nan Fèt Mitan Otòn nan. Konsepsyon an montre Palè Lalin nan mitoloji Chinwa a, avèk pavyon ak sal ki fòme ak yon travay skilti sou papye ki gen plizyè kouch e ki an twa dimansyon. Yon limyè andedan lalin nan klere atravè kouch ki taye yo, kreye modèl limyè ak lonbraj k ap chanje. Bwat la kenbe sis gato lalin ak yon ka avèk fouchèt ak kouto. Yo itilize papye ki bon pou anviwònman an, avèk anbòsaj ak estanpay lò. Li mezire 242 pa 242 pa 75 milimèt, epi bwat la kapab kenbe kòm yon dekorasyon ki limen sou etajè oswa tab.

The Recognition

About the A' Design Award Ajan

My Moonfly Fonksyon Prensipal: Bwat Kado se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann My Moonfly Fonksyon Prensipal: Bwat Kado pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. My Moonfly Fonksyon Prensipal: Bwat Kado se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a Mid-autumn moon cake gift box, which presents the Moon Palace in Chinese traditional mythology. The gift box applies a multi-layered 3D paper carving technique to elaborately carve the details of pavilions and palaces. There is a light in the moon, which will beam through the 3D paper carving graphics on the side to display the changes of light and shadow. It offers a subtle yet sentimental experience that highlights the festive air.
Dimensions & Packaging: 242x242x75mm
Production Technology: It adopts 3D paper carving and eco-friendly paper material. It applies special paper with embossing and gold stamping techniques to perk up.
Design Challenge: The difficulty lies in how to differentiate this packaging from others. The designers select the brand-new illustration and outstanding interactive experience. When the light is on, the light beams through the paper carving graphics to show the interaction between light and shadow.
Research: The Moon Palace is the palace in the moon according to Chinese mythology. Against the backdrop of the popularity of the Chinese retro style, the young generation adores these elements. The illustration showcases the designers’ imagination of the Moon Palace, by which the designers hope users can get together and reunite at the Mid-Autumn Festival. Thus, this gift box promotes the traditional culture during its selling.
Inspiration: It was inspired by paper carving, an artistic expression based on the light that shows the virtuous interaction between tradition and fashion. The illustration design, derived from Chinese traditional poems, expresses the longing for the Moon Palace and the craving for the reunion.
Project Duration: This product was started in Shenzhen, China in June 2020, and was finished in Shenzhen, China in July 2020.
Operation Flow: Users firstly open the lid and take out the six moon cakes and a box containing forks and knives. Then, users can switch on the light and place the gift box on bookshelves or tables for decoration.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Tengfei Hu