Vessi Animation Animasyon Pwodwi by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 A' Design Award Ajan in Fim Competition Category.
AjanFim· 2022
Vessi Animation Animasyon Pwodwi
Client: Morgan Studio
A' Design Award Ajan Winner in Fim Category
Verified Award Winner
Verify Award Status for #136048The Design
About Vessi Animation Animasyon Pwodwi
Animasyon Vessi se yon animasyon pwomosyonèl ki te kreye pou yon bòt. Animasyon an prezante pwodwi a atravè eleman vizyèl natirèl ki lye soulye a ak fason lavi kliyan an. Dlo a gen rapò ak karakteristik bòt la, pandan nyaj yo sijere lejète. Bòt la te modle avèk teknik sifas di nan 3ds Max, li itilize foto kòm referans, epi yo te aplike teksti kwi. Rendering la te fèt avèk Redshift epi similasyon yo avèk Houdini. Animasyon an te itilize sou sitwèb pwodwi a ak sou rezo sosyal yo, san tèks eksplikatif.
The Recognition
About the A' Design Award Ajan
Vessi Animation Animasyon Pwodwi se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Vessi Animation Animasyon Pwodwi pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Vessi Animation Animasyon Pwodwi se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
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