Lowen Anbalaj Byè by China Resources Snow Breweries Ltd.

Lowen Anbalaj Byè by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2022

Lowen Anbalaj Byè

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award Ajan Winner in Anbalaj Category

27,400

Verified Award Winner

Verify Award Status for #136751

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lowen Anbalaj Byè

Lowen se yon konsepsyon anbalaj pou yon seri byè. Konsepsyon an konbine desen ak plim, atizay mezzotint ak ilistrasyon tatouaj lari. Fòm jeyometrik ak koulè klere make diferan gou yo, ki gen ladan franbwaz, seriz ak Weissbier, konsa chak varyant ka rekonèt rapid e dirèkteman. Ilistrasyon yo kontraste imaj sovaj ak dous pou kreye yon efè vizyèl fò ak yon karaktè sosyal. Bwat yo fèt ak aliminyòm epi boutèy yo fèt ak vè. Yon pwosesis enprime detaye kenbe chak imaj klè e presi.

The Recognition

About the A' Design Award Ajan

Lowen Anbalaj Byè se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Lowen Anbalaj Byè pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Lowen Anbalaj Byè se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Dimensions & Packaging: 70 mm x70 mm x17 mm
Production Technology: The can is made of aluminum and the bottle is made of glass.
Design Challenge: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Inspiration: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Project Duration: The project started in 2020 and finished in March, 2022.
Operation Flow: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Read the Press Release