Dizayn KGI Bank Sitwèb Bankè pa Frog Singapore se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Fè nan Kategori Konpetisyon Wèb.

FèWèb· 2022

KGI Bank Sitwèb Bankè

pa Frog Singapore

Kliyan: frog Singapore

Gayan A' Design Award Fè nan Kategori Wèb

15,038

Gayan Pri Verifye

Verifye Estati Pri pou #136784

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan KGI Bank Sitwèb Bankè

KGI Bank se yon sitwèb responsiv ki fèt pou yon bank ki gen kat filyal. Sitwèb la prezante enfòmasyon antrepriz ak enfòmasyon detay nan yon sèl eksperyans inifye. Yon konsèp vizyèl senplifye pèmèt kliyan yo dekouvri diferan aspè bank la kouch pa kouch. Mikwo-animasyon yo ajoute yon angajman emosyonèl nan entèraksyon komen yo. Bouton aksyon ak zouti yo itilize souvan yo plase toupre pou sipòte pwochen etap la. Navigasyon amelyore a bay yon gidans sibtil ant seksyon filyal yo. Entèfas itilizatè a te fèt nan Figma.

Rekonesans lan

Konsènan A' Design Award Fè

KGI Bank Sitwèb Bankè se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann KGI Bank Sitwèb Bankè pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte KGI Bank Sitwèb Bankè pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Dimansyon & Anbalaj: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Etikèt: User Experience, User Interface Design, Design System, Website, Responsive
Teknoloji Pwodiksyon: The user interface of this website was designed in Figma.
Defi Dizayn: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Rechèch: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Enspirasyon: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Dire Pwojè: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Fliks Operasyon: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Manm Ekip: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Kredi Imaj: frog Singapore, 2022