Lay's Smiles Campaign Fonksyon Prensipal: Anbalaj Manje pa PepsiCo Design and Innovation

Dizayn Lay's Smiles Campaign Fonksyon Prensipal: Anbalaj Manje pa PepsiCo Design and Innovation se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2022

Lay's Smiles Campaign Fonksyon Prensipal: Anbalaj Manje

pa PepsiCo Design and Innovation

Gayan A' Design Award Bwonz nan Kategori Anbalaj

25,342

Gayan Pri Verifye

Verifye Estati Pri pou #137247

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Lay's Smiles Campaign Fonksyon Prensipal: Anbalaj Manje

Tèks Liv: Kanpay Lay's Smiles se yon konsepsyon anbalaj manje ki te lanse an Risi. Yon gwo figi ki ap souri se eleman vizyèl prensipal sou chak pakèt. Anbalaj la kenbe idantite vizyèl Lay's ki etabli deja ansanm ak endikasyon koulè ki montre gou pwodwi a. Sipò yo bay Pwogram Zanmitay Fondasyon Best Buddies a montre tou sou pakèt la. Yo fè don yon ruble pou chak pakèt ki achte pou pwogram sa a. Objektif la se pou pataje yon mesaj pozitif epi prezante mak la kòm youn ki gen yon bon objektif sosyal.

Rekonesans lan

Konsènan A' Design Award Bwonz

Lay's Smiles Campaign Fonksyon Prensipal: Anbalaj Manje se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Lay's Smiles Campaign Fonksyon Prensipal: Anbalaj Manje pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Lay's Smiles Campaign Fonksyon Prensipal: Anbalaj Manje satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
Enspirasyon: The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.

Li Kominike Laprès la

Esponsorizasyon