MTN Dew Cake-Smash Anbalaj Bwason by PepsiCo Design and Innovation

MTN Dew Cake-Smash Anbalaj Bwason by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Lò in Dezayn Anbalaj Competition Category.

LòAnbalaj· 2022

MTN Dew Cake-Smash Anbalaj Bwason

by PepsiCo Design and Innovation

A' Design Award Lò Winner in Anbalaj Category

39,285

Verified Award Winner

Verify Award Status for #137254

View at A' Design Award Press Release Award Badge

Colors

The Design

About MTN Dew Cake-Smash Anbalaj Bwason

MTN Dew Cake-Smash se yon anbalaj pou yon bwason gazez ki gen gou gato nan edisyon limite. Yo te kreye gou sa a pou fè sonje lespri selebrasyon nou pataje ansanm tankou fèt anivèsè, maryaj ak seremoni gradyasyon. Konsèp la pale de gwo moman nou te rate yo epi li vize ofri yon santiman optimis ak fèt. Yo te devlope yon inivè vizyèl ak pèsonaj bouji plen lavi pou grafik anbalaj la ak pou itilizasyon dijital. Pèsonaj bouji yo sijere yon foul moun ki rasanble nan yon fèt. Anbalaj la envite konsomatè yo make yon okazyon ankò.

The Recognition

About the A' Design Award Lò

MTN Dew Cake-Smash Anbalaj Bwason se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann MTN Dew Cake-Smash Anbalaj Bwason pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. MTN Dew Cake-Smash Anbalaj Bwason kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
Inspiration: The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.

Read the Press Release