Pepsi New Year 2022 LTO Bwat Bwason by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Lò in Dezayn Anbalaj Competition Category.
LòAnbalaj· 2022
Pepsi New Year 2022 LTO Bwat Bwason
by PepsiCo Design and Innovation
A' Design Award Lò Winner in Anbalaj Category
- 41,571
- Verified Award Winner
- Verify Award Status for #137256
The Design
About Pepsi New Year 2022 LTO Bwat Bwason
Pepsi New Year 2022 LTO se yon seri sis bwat bwason edisyon limite ki te kreye pou sezon fèt ivè a. Bwat yo te lanse an Risi kòm yon pati nan yon kanpay mak sezonye. Grafik fèt yo fèt pou konvni pandan tout peryòd fèt la, ki fini ak Nouvo Ane a. Konsepsyon an elaji mak la tou pi lwen pase anbalaj la atravè fonksyon entèaktif. Konsomatè yo ka eskane yon kòd QR sou chak bwat ak yon smartphone pou jwenn aksè nan pwomosyon, ki gen ladan yon chans pou genyen hoodie ak mayo edisyon limite ki klere nan fènwa.
The Recognition
About the A' Design Award Lò
Pepsi New Year 2022 LTO Bwat Bwason se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Pepsi New Year 2022 LTO Bwat Bwason pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Pepsi New Year 2022 LTO Bwat Bwason kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
- Inspiration
- Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.
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