Ajan Anbalaj · 2022
Wildheart Organics Bouji Aromaterapi
- A' Design Award Ajan 2022 in Anbalaj
- CLIENT: Depot Creative
- Estimated Number of Design Views: 31,115
- Verification code 9D560A5B07 · Verify this award
Colors
About Wildheart Organics Bouji Aromaterapi
Yon gade prim pou yon liy chandèl soya parfen òganik parfètman. Lide a se te kraze nan pi wo-fen détaillants ak yon gade ki ta kanpe ak bon jan kalite a nan pwodwi a, yo dwe kominike atravè liv la pwodwi. Seleksyon materyèl ak fini yo se kle nan konsomatè yo # 039; pèsepsyon, soti nan tou de yon premye enpresyon nan yon dezyèm evalyasyon ki pi konsidere. Koulè yo itilize yo sòti nan plant yo ak remèd fèy ki fè chak nan parfen yo. Ilistrasyon yo gen yon kalite etere, alizyon ak odè ki gaye nan lè a kòm yon chandèl boule.
About the A' Design Award Ajan
Wildheart Organics Bouji Aromaterapi se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Wildheart Organics Bouji Aromaterapi pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Wildheart Organics Bouji Aromaterapi se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Press Kit
- Unique Properties
- The agency elevated Wildheart’s branding and product packaging design to reinforce its clean credentials, hero the divine aromas and create a premium lifestyle brand.
Very few candle brands use completely organic ingredients, we captured Wildheart’s point of difference and high quality throughout the packaging, visually and with tactile materials. - Dimensions & Packaging
- There were a range of box sizes created. The material specification was uncoated off white stock, with a slight texture. Printed offset in CMYK with spot UV details on illustrations and brand mark. Inners were from white core flute. Labels printed single colour on satin finish self-adhesive stock.
52 SKU's, 5 product ranges - Tags
- Candle packaging, Packaging for candles, premium packaging, luxury candle packaging
- Production Technology
- Printed CMYK on uncoated stock with spot UV details.
Boxes of various sizes with coreflute inners.
Separate label s printed for candle jars. - Design Challenge
- The project timing was quite tight.
- Research
- On a functional note, the brand’s previous boxes weren’t holding up well in shipment. Depot created a packaging solution that was physically sturdy, yet visually delicate. A premium hand feel combines with light colors and ethereal illustrations that allude to the plant-based scents that dissipate into the air as the candle burns. Colors create a visual identity for 52 products across 5 ranges. The effect makes the organic claim legible, while creating a more polished, luxurious experience overall.
- Inspiration
- Whiff of luxury.
It’s rare among candle brands to insist on all organic ingredients, a point of difference we took to heart when tasked with packaging Wildheart’s precious olfactory experiences. The idea was to break into higher end retailers with a look that would stand up to the rare quality of the product.
We created a packaging solution that was physically sturdy, yet visually delicate. Colors create a visual identity for 52 products across 5 ranges. - Project Duration
- Project commenced in July 2018, Sydney Australia.
Project completed in April 2019, Sydney Australia.
Launched in UK in September 2019 - Operation Flow
- Boxes are crash lock bottoms with simple tuck in lids.
Core flute inners have die cut finger hole for ease of opening.
