Gujinggongjiu Anbalaj Likè by Sisi Don is a highly esteemed winner of the very prestigious 2022 A' Design Award Lò in Dezayn Anbalaj Competition Category.

LòAnbalaj· 2022

Gujinggongjiu Anbalaj Likè

by Sisi Don

Client: Gujingongjiu

A' Design Award Lò Winner in Anbalaj Category

36,998

Verified Award Winner

Verify Award Status for #137626

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gujinggongjiu Anbalaj Likè

Gujinggongjiu se yon konsepsyon anbalaj ki te kreye pou yon likè chinwa. Konsepsyon an prezante totèm dragon tradisyonèl la nan yon stil vizyèl dijital. Liy lou yo ak koub konplèks fòm dragon klasik la senplifye an yon fòm modèn. Bwat la ouvri sou bò goch ak bò dwat, e li devwale motif la nan plizyè kouch. Yo aplike enpresyon ak lank ki klere nan fènwa, kidonk motif dragon an rete vizib nan yon anviwònman fè nwa. Anbalaj la mezire 150 mm lajè, 110 mm pwofondè ak 280 mm wotè. Objektif la se yon eksperyans vizyèl fre ak yon imaj mak ki pi jèn.

The Recognition

About the A' Design Award Lò

Gujinggongjiu Anbalaj Likè se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Gujinggongjiu Anbalaj Likè pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Gujinggongjiu Anbalaj Likè kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Is the representation of the brand symbol, the traditional dragon totem, using brand new digital digital style, refreshing visual experience to consumers, but also to the brand image of the younger, the image.Have good display effect open means, and the application of luminous ink, more highlights the uniqueness of product symbol
Dimensions & Packaging: Width 150mmxDepth 110mmxHeight 280mm
Tags: BAIJIU Gujingongjiu Liquor packaging
Production Technology: Luminous ink printing, can be in the dark will be the dragon pattern is displayed
Design Challenge: The application of luminous ink in the bottle above
Research: Experience design style of study, to the study of box open, to the printing material research, so as to achieve has a unique style, unique opening experience, luminous display various creative innovative products
Inspiration: From the characteristics of digital visual language, has broken the traditional Chinese dragon in the line of heavy and complicated, and the curve of the complex form habits, will be young and modern style, blend in the design of the traditional elements, bring more fashionable, hale visual experience
Project Duration: The project started in April 2021 in Chang sha and finished in August 2021 in Shenzhen
Operation Flow: Through the open left and right sides, show the visual effect of multi-level
Team Members: INFINITY STUDIO