Unless Agency Sit Entènèt by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Wèb Competition Category.
FèWèb· 2022
Unless Agency Sit Entènèt
Client: Unless agency
A' Design Award Fè Winner in Wèb Category
- 15,106
- Verified Award Winner
- Verify Award Status for #138097
The Design
About Unless Agency Sit Entènèt
Tèks Liv: Unless Agency se yon sit entènèt ki te kreye kòm yon pati nan yon idantite mak pi laj pou yon ajans konsèy ak kominikasyon. Sit entènèt la te devlope apre yon analiz mache sou tandans yo, pozisyònman konpetitè yo ak pratik sektè a, ki te mennen nan yon platfòm mak ki defini mesaj kle yo. Kontou monogram mak la itilize pou trase fòm jeyometrik sikilè ki estriktire tèks ak foto yo epi ki fòme ikòn ki ilistre pwen kle yo. Koulè ak imaj yo enspire pa lanati ak pa mond liks la, ki reflete valè yo ak apwòch presi ajans lan.
The Recognition
About the A' Design Award Fè
Unless Agency Sit Entènèt se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Unless Agency Sit Entènèt pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Unless Agency Sit Entènèt pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
- Dimensions & Packaging
- Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.
The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared. - Tags
- (communication material) (web design) (digital design)
- Production Technology
- After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently
It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely. - Inspiration
- The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.
The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision). - Team Members
- Amandine Lantelme
Anna Cesa
Fanny de Bray.
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