Roundooze Chickpea Snack Fonksyon Prensipal: Anbalaj Snack by Salvita Bingelyte

Roundooze Chickpea Snack Fonksyon Prensipal: Anbalaj Snack by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2022

Roundooze Chickpea Snack Fonksyon Prensipal: Anbalaj Snack

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #138713

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Roundooze Chickpea Snack Fonksyon Prensipal: Anbalaj Snack

Tèks Liv: Roundooze Chickpea Snack se yon konsepsyon anbalaj pou pwa chich griye. Gam nan gen uit gou, sis dous ak de sale. Gou dous yo prezante sou yon fon nwa epi gou sale yo sou yon fon gri. Yon souri ki pran nan logo Roundooze a defini estil vizyèl la. Chak sachè gen fenèt découpées ki fòme tankou je ak yon bouch, konsa ou ka wè pwa chich yo anvan ou achte. Font senp ak yon ti kras koulè kenbe aparans lan lejè ak amizan. Chak sachè mezire 145 mm nan lajè ak 210 mm nan wotè.

The Recognition

About the A' Design Award Bwonz

Roundooze Chickpea Snack Fonksyon Prensipal: Anbalaj Snack se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Roundooze Chickpea Snack Fonksyon Prensipal: Anbalaj Snack pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Roundooze Chickpea Snack Fonksyon Prensipal: Anbalaj Snack satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)