BTY Brand Identity Logo ak Aplikasyon by Etude Digital is a highly esteemed winner of the very prestigious 2022 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2022

BTY Brand Identity Logo ak Aplikasyon

by Etude Digital

Client: BTY Group

A' Design Award Bwonz Winner in Grafik Category

23,326
Verified Award Winner
Verify Award Status for #138763

Dekouvri Kounye a Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BTY Brand Identity Logo ak Aplikasyon

Idantite Mak BTY se yon pwogram logo ak aplikasyon ki te kreye pou BTY Group. Senbòl logo a se yon entèpretasyon analitik ak matematik nan moman kote yon vwal gennaker deplwaye. Design la fè referans tou ak boulvèsman vwal gennaker la te pote nan kous vwalye. Senbòl la reprezante yon lavni kote moun dirije teknoloji. Plis pase 300 kwoki kreyon te fèt anvan pèfeksyone yo nan medya dijital jiskaske jewometri vle a te reyalize. Nwa se koulè prensipal la, sipòte pa koulè klere. Fòm nwa ak blan an pèmèt yon repwodiksyon fasil sou anpil kalite sifas.

The Recognition

About the A' Design Award Bwonz

BTY Brand Identity Logo ak Aplikasyon se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann BTY Brand Identity Logo ak Aplikasyon pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. BTY Brand Identity Logo ak Aplikasyon satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Dimensions & Packaging: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Tags: logo, brand identity, logomark, symbol, graphics, layout
Production Technology: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Design Challenge: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Research: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspiration: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Project Duration: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Operation Flow: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Team Members: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer