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Lamay Island's Souvenir Series Anbalaj Mak by Chia-Hui Lien and Jen-Wei Huang

Lamay Island's Souvenir Series Anbalaj Mak by Chia-Hui Lien and Jen-Wei Huang is a highly esteemed winner of the very prestigious 2022 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.


BwonzAnbalaj· 2022

Lamay Island's Souvenir Series Anbalaj Mak

by Chia-Hui Lien and Jen-Wei Huang

Client: Chia-Hui Lien

A' Design Award Bwonz Winner in Anbalaj Category

Colors

The Design

About Lamay Island's Souvenir Series Anbalaj Mak

Seri Souvni Zile Lamay se yon konsepsyon anbalaj kado pou pwason sèch ak baton pwason ki fèt ak ton jòn zèl. Imaj vizyèl la baze sou peyizaj ak kilti Zile Lamay nan Taiwan, e wòch lokal Stone Vase a itilize kòm eleman grafik prensipal. Bwat deyò a fèt an papye e li ouvè ak yon kouvèti mayetik, li mezire 34 pa 23 pa 6 santimèt. Enprime a itilize yon koulè espesyal bwonz-lò ak yon fim brillan pasyèl. Yon sak zip anndan kenbe pwason sèch la fre. Apre manje a fin manje, bwat la ka reyitilize pou estokaj.

The Recognition

About the A' Design Award Bwonz

Lamay Island's Souvenir Series Anbalaj Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Lamay Island's Souvenir Series Anbalaj Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Lamay Island's Souvenir Series Anbalaj Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Dimensions & Packaging
The outer box size of this package is W34cmxD23cmxH6cm.
Tags
Brand,Packaging design
Production Technology
This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.
Design Challenge
The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.
Research
From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Inspiration
From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.
Project Duration
This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.
Operation Flow
Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.
Patents
Chia-Hui Lien , Jen-Wei Huang
Team Members
Designer: Chia-Hui Lien , Jen-Wei Huang
Image Credits
Designer: Chia-Hui Lien , Jen-Wei Huang

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