Gradient Vodka Soda Anbalaj pou Vodka Soda by Mark Rowe and John Eresman

Gradient Vodka Soda Anbalaj pou Vodka Soda by Mark Rowe and John Eresman is a highly esteemed winner of the very prestigious 2022 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2022

Gradient Vodka Soda Anbalaj pou Vodka Soda

by Mark Rowe and John Eresman

Client: Gradient Beverages Corp.

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner
Verify Award Status for #138803

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Gradient Vodka Soda Anbalaj pou Vodka Soda

Tèks Liv: Gradient se yon konsepsyon anbalaj pou yon pake mikste bwason vodka soda. Pake a genyen sis kannèt fen 355 mililit ak fòs alkòl ki diminye pwogresivman nan 8, 7, 6, 4, 3 ak 2 pousan pa volim. Kannèt yo chita nan yon sèl liy anndan bwat la, epi yon modèl pwen matris ki fonse pou vin pi klè travèse ranje a. Yon pèforasyon ki fè yon ang louvri bwat la soti nan bout ki pi fò a rive nan bout ki pi lejè a, konsa kannèt yo pran nan lòd sa a. Konsepsyon sa a ankouraje moderasyon pandan yon aswè. Twa gou ofri: franbwaz sitwon, konkonm mant ak lim.

The Recognition

About the A' Design Award Bwonz

Gradient Vodka Soda Anbalaj pou Vodka Soda se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Gradient Vodka Soda Anbalaj pou Vodka Soda pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Gradient Vodka Soda Anbalaj pou Vodka Soda satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Dimensions & Packaging: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Tags: gradient, moderation, vodka soda, seltzer, gradually reducing,
Production Technology: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Design Challenge: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Research: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Inspiration: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Project Duration: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Operation Flow: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Team Members: Creative Director: John Eresman
Designer: Mark Rowe