Lò Anbalaj · 2022
Johnnie Walker Limited Edition Anbalaj Kado
by Ofen Hu
- A' Design Award Lò 2022 in Anbalaj
- CLIENT: Diageo Foreign Wine Trading (Shanghai) Co., Ltd
- Estimated Number of Design Views: 56,168
- Verification code CEA3921C18 · Verify this award
Colors
About Johnnie Walker Limited Edition Anbalaj Kado
Johnnie Walker Limited Edition se yon konsepsyon anbalaj kado pou yon boutèy wiski ki te lanse pou Festival Mitan-Otòn nan Lachin. Festival Mitan-Otòn nan se yon moman enpòtan pou reyinyon fanmi, kidonk tèm yo se lakay, reyinyon ak emosyon. Konsepsyon an enspire de pòt ak fenèt achitekti tradisyonèl chinwa. Bwat deyò a ouvri tankou yon pòt doub, ki fèmen ak yon bouton mayetik nan mitan an, epi li devwale boutèy la anndan. Gen òkide, papiyon ak nyaj ki pote chans ki reprezante sou li. Yo itilize dorur ak koupe lazè sou bwat la, epi yo aplike sablaj sou boutèy la.
About the A' Design Award Lò
Johnnie Walker Limited Edition Anbalaj Kado se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Johnnie Walker Limited Edition Anbalaj Kado pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Johnnie Walker Limited Edition Anbalaj Kado kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.
Press Kit
- Unique Properties
- This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
- Dimensions & Packaging
- Length 15cm width 11.5cm height 36cm
- Tags
- Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
- Production Technology
- The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
- Design Challenge
- The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
- Research
- In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
- Inspiration
- "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
- Project Duration
- Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
- Operation Flow
- The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
- Image Credits
- Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd
