Meiyitian Anbalaj Entelijan pa Chong Peng

Dizayn Meiyitian Anbalaj Entelijan pa Chong Peng se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2022

Meiyitian Anbalaj Entelijan

pa Chong Peng

Kliyan: Yili Group

Gayan A' Design Award Bwonz nan Kategori Anbalaj

12,685

Gayan Pri Verifye

Verifye Estati Pri pou #139341

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Meiyitian Anbalaj Entelijan

Meiyitian se yon konsepsyon anbalaj entelijan ki konekte yon anbalaj enprime ak yon mond mak vityèl. Anbalaj la pote pèsonaj de dimansyon ak twa dimansyon ki baze sou pòtpawòl mak la, sa ki fòme yon mascot mak. Konsomatè yo eskane pèsonaj yo ak yon aplikasyon mobil epi yo antre nan mond vityèl mak la kreye a. Anndan mond vityèl la, gen jwèt entèraktif ak yon sistèm pèsonalizasyon poupèt ki disponib, epi konsomatè yo ka kolekte rekonpans. Objektif la se bati yon lyen pi sere ant mak la ak jèn konsomatè yo.

Rekonesans lan

Konsènan A' Design Award Bwonz

Meiyitian Anbalaj Entelijan se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Meiyitian Anbalaj Entelijan pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Meiyitian Anbalaj Entelijan satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Dimansyon & Anbalaj: Width65mmxDepth65mmxHeight220mm
Etikèt: Virtual brand world,Smart and connected,Brand IP design
Teknoloji Pwodiksyon: Mobile Internet AI technology
Defi Dizayn: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Rechèch: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Enspirasyon: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Dire Pwojè: The project started in August 2021 in China
Fliks Operasyon: Consumers enter the virtual brand world by scanning the characters on the package through APP
Manm Ekip: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team