Granovita Fonksyon Prensipal: Anbalaj Granola by Olga Takhtarova

Granovita Fonksyon Prensipal: Anbalaj Granola by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2022

Granovita Fonksyon Prensipal: Anbalaj Granola

by Olga Takhtarova

Client: Sot B&d

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner
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Colors

The Design

About Granovita Fonksyon Prensipal: Anbalaj Granola

Granovita se yon konsepsyon anbalaj pou granola. Yon bwat katon ranplase sache soup ki souvan itilize pou sereyal la, sa ki bay plis kontwòl sou fason pwodwi a parèt sou etajè yo. Sifas graj katon an sipòte tèm lavi ki an sante a. Ilistrasyon fwi ak grenn dekri gou chak varyete. Ikòn, ekriti ekspresif ak koulè klere transmèt yon mesaj pozitif. Katon an ka konposte, kidonk solisyon an rete zanmi anviwònman epi ba nan pri. Chak bwat mezire 160 pa 120 pa 40 milimèt.

The Recognition

About the A' Design Award Ajan

Granovita Fonksyon Prensipal: Anbalaj Granola se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Granovita Fonksyon Prensipal: Anbalaj Granola pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Granovita Fonksyon Prensipal: Anbalaj Granola se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
Dimensions & Packaging: 1 boxes 160mm x 120mm x 40mm
Tags: Granola, Granola packaging, Fruit Granola, Ukraine
Production Technology: Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
Design Challenge: The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
Research: The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
Inspiration: Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
Project Duration: This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
Operation Flow: By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.