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Artem Luxury Watch Straps Anbalaj pa Joel Derksen

Dizayn Artem Luxury Watch Straps Anbalaj pa Joel Derksen se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.


BwonzAnbalaj· 2022

Artem Luxury Watch Straps Anbalaj

pa Joel Derksen

Kliyan: Studio Otherness

Gayan A' Design Award Bwonz nan Kategori Anbalaj

15,879

Koulè

Konsepsyon an

Konsènan Artem Luxury Watch Straps Anbalaj

Artem Luxury Watch Straps se yon konsepsyon anbalaj ki fèt pou braslè mont ki fèt pou kolektè yo. Kouvèti deyò a glise pou l retire pou l montre yon bwat enteryè an velen glase ki louvri sou kote a ak yon fèmti volan. Yon moso mous anndan kenbe braslè a an plas. Fòm anguleu ak eskiltiral la mete aksan sou bò file yo ak presizyon teknik. Estanpaj an fèy metalik ak papye gri ak ble wayal bay yon aparans rafine e teknik. Estrikti a te fòme pou prezante pwodwi a klèman pandan l ap dezanbale.

Rekonesans lan

Konsènan A' Design Award Bwonz

Artem Luxury Watch Straps Anbalaj se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Artem Luxury Watch Straps Anbalaj pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Artem Luxury Watch Straps Anbalaj satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimansyon & Anbalaj
80mm W x 20mm D x 270cm L
Etikèt
Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Teknoloji Pwodiksyon
Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Defi Dizayn
The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Rechèch
Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Enspirasyon
The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Dire Pwojè
4 months, Netherlands
Fliks Operasyon
Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Manm Ekip
Creative Director: Joel Derksen
Kredi Imaj
Photographer: Ingmar Swalue

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A' Design Award se yon pri entènasyonal, jire pou bon dizayn. Patisipe nan A' Design Award pou jwenn yon opòtinite pou resevwa rekonesans meritokratik, jwenn renome, prestij ak piblisite pou travay ou. Nomine travay ou pou A' Design Award epi patisipe nan konpetisyon pou pri A' Design Prize ki gen anpil valè.

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