Shadlee Fonksyon Prensipal: Anbalaj Ji by Mohammadreza Eslamparast

Shadlee Fonksyon Prensipal: Anbalaj Ji by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2022

Shadlee Fonksyon Prensipal: Anbalaj Ji

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

A' Design Award Ajan Winner in Anbalaj Category

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Colors

The Design

About Shadlee Fonksyon Prensipal: Anbalaj Ji

Shadlee se yon seri anbalaj ji ki kreye pou uit gou fwi, tankou anana, mango ak sriz si. Chak bwat mezire 45 mm nan lajè, 45 mm nan pwofondè ak 130 mm nan wotè. Grafik yo desine alamen nan yon estil kibis, epi apre yo eskane epi konplete yo sou yon òdinatè. Yo itilize koulè plat paske metòd enprime fleksografi a pa pèmèt gradyan. Chak anbalaj montre yon figi fantezi ak detay tankou fèy, fwi, enstriman mizik oswa atik espò. Koulè chak anbalaj gen rapò ak gou li.

The Recognition

About the A' Design Award Ajan

Shadlee Fonksyon Prensipal: Anbalaj Ji se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Shadlee Fonksyon Prensipal: Anbalaj Ji pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Shadlee Fonksyon Prensipal: Anbalaj Ji se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.