Bethru Fonksyon Prensipal: Anbalaj pou Pwodwi Netwayaj by Izabela Jurczyk

Bethru Fonksyon Prensipal: Anbalaj pou Pwodwi Netwayaj by Izabela Jurczyk is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2022

Bethru Fonksyon Prensipal: Anbalaj pou Pwodwi Netwayaj

by Izabela Jurczyk

Client: Bethru

A' Design Award Fè Winner in Anbalaj Category

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Colors

The Design

About Bethru Fonksyon Prensipal: Anbalaj pou Pwodwi Netwayaj

Tèks Liv: Bethru se yon konsepsyon anbalaj pou yon liy pwodwi netwayaj pou kay ki baze sou tablèt solid ak yon boutèy espre ki ka itilize plizyè fwa. Tablèt yo fèt ak 93 pousan engredyan natirèl e yo vegan, san kritote sou bèt, e san mikwoplastik. Chak tablèt fonn nan dlo tiyo epi li pwodwi 300 mililit likid netwayaj. Boutèy espre a achte yon sèl fwa epi itilize anpil fwa ankò, sa ki diminye fatra plastik. Tablèt yo vlope nan papye e bwat yo fèt ak papye rekiklab. Koulè ak fòm anbalaj la enspire dirèkteman sou lanati.

The Recognition

About the A' Design Award Fè

Bethru Fonksyon Prensipal: Anbalaj pou Pwodwi Netwayaj se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Bethru Fonksyon Prensipal: Anbalaj pou Pwodwi Netwayaj pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Bethru Fonksyon Prensipal: Anbalaj pou Pwodwi Netwayaj pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
Dimensions & Packaging: printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C

individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing

individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK

leaflet
Technical projection.
Pantone solid uncoated 292U
embossing

shipper box / 698 x 659 mm
Technical projection
white printing
Tags: packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
Production Technology: The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
Design Challenge: The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
Research: We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
Inspiration: Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
Project Duration: The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
Operation Flow: BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
Team Members: brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz
Image Credits: Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design