Broken Top Brewing Co Craft Beer Fonksyon Prensipal: Anbalaj Bwason by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Fonksyon Prensipal: Anbalaj Bwason by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2022

Broken Top Brewing Co Craft Beer Fonksyon Prensipal: Anbalaj Bwason

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

A' Design Award Fè Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Fonksyon Prensipal: Anbalaj Bwason

Tèks Liv: Broken Top Brewing Co Craft Beer se yon konsepsyon anbalaj bwason ki te kreye pou yon mak byè atizanal ki fè pwodiksyon an ti kantite IPA ak pilsner. Modèl grafik la enspire pa jwèt ansyen. Yon logo entegre adapte ak konbinezon koulè chak liy pwodwi epi li fonn ansanm ak modèl la pou kreye yon ilizyon vizyèl. Bwat yo fèt an aliminyòm ble, ki pèsonalize pou rive nan yon ton ble maren fonse ki ra pou bwat aliminyòm. Enprimri jèt lank ultra rapid ak yon kouch lank blan fè grafik yo pi vivan. Bwat estanda 211 la kapab kenbe 12 ons.

The Recognition

About the A' Design Award Fè

Broken Top Brewing Co Craft Beer Fonksyon Prensipal: Anbalaj Bwason se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Broken Top Brewing Co Craft Beer Fonksyon Prensipal: Anbalaj Bwason pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Broken Top Brewing Co Craft Beer Fonksyon Prensipal: Anbalaj Bwason pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable