Xijiu Silk Road Liquor Anbalaj Boutèy Likè by Hai Zhu

Xijiu Silk Road Liquor Anbalaj Boutèy Likè by Hai Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2023

Xijiu Silk Road Liquor Anbalaj Boutèy Likè

by Hai Zhu

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner
Verify Award Status for #141072

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Silk Road Liquor Anbalaj Boutèy Likè

Xijiu Silk Road Liquor se yon konsepsyon anbalaj pou yon koleksyon likè ki gen gou Jiang epi ki fèt pou komemore Wout Swa a (Silk Road). Boutèy la fèt an pòslèn poli e li pote dis penti sou pòslèn ki reprezante dis kote enpòtan sou Wout Swa a. Yon riban dore ki enspire de swa vlope kò boutèy la epi li swiv wout ki konekte dis kote enpòtan yo. Bouchon an baze sou fòm yon so wayal an jad. Ansanm nan prezante nan yon bwat an similye kwi ki gen pin an bwonz ak yon manch. Yon doub kouch enteryè ouvri pou montre dis sèn kote enpòtan yo.

The Recognition

About the A' Design Award Ajan

Xijiu Silk Road Liquor Anbalaj Boutèy Likè se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Xijiu Silk Road Liquor Anbalaj Boutèy Likè pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Xijiu Silk Road Liquor Anbalaj Boutèy Likè se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Jiang-flavor liquor package collection is specially designed to commemorate the Silk Road. The core of the design is ten landmarks along the Silk Road that constitute the main visual pattern of the design, and the beautiful silk colors of the bottle. The
ribbon around the bottle body is inspired by the silk and the winding angle of the ribbon is taken from the trend of ten landmarks on the map to introduce the Silk Road to consumers through this design.
Dimensions & Packaging: Volume: 53.5 mm x 22.5 mm x 32 mm
Tags: Culturally creative liquor, Jiang-flavor package, the inheritance of silk road cultur, Silk Road commemorative liquor, faux leather box packaging
Production Technology: The liquor bottle is made of polished porcelain embryos with ten porcelain paintings of ten Silk Road landmarks. The silk-inspried gilt ribbon around the bottle body restores the Silk Road route trend. The bottle cap is inspired by the imperial jade seal (the ancient customs clearance seals along the Silk Road). The package has various patterns with respective color schemes to embody the brilliant silk color, and its unique flower patterns represent cultural exchange and inheritance.
Design Challenge: With the initial aspiration of the Silk Road spirit promotion, the focus of the design is to introduce the spirit embodied in the ancient Silk Road through its bottle design. The product can associate consumers with the Silk Road memory by integrating the major Silk Road landmarks and elements.
Research: The Silk Road is of historical significance as a trade and cultural exchanges important channel. The initiation of "One Belt, One Road" which facilitates global trade and cultural exchanges has shown the world a new look.
Inspiration: With the inheritance and spread of Silk Road spirit as a focus, the liquor bottle is the carrier of ten important places where the Silk Road passed through in China, aiming to commemorate the contributions made by the Silk Road in terms of global trade development and cultural communication.
Project Duration: XIJIU-Silk Road Liquor was developed in November 2021 in Chengdu, China, and was launched in Guizhou in September 2022.
Operation Flow: This series of products featured faux leather box packaging and was provided with bronze pins and a handle, which conveys the Silk Road spirit embodied in Chinese ancient elements. Its front is painted with the scenery of the Silk Road and has a double inner layer structure, which is convenient for display. When the user opens it, ten landmark scenes in the cut paintings form are displayed.