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Gui Ba Fang Anbalaj Baijiu pa Yanhui Zhang

Dizayn Gui Ba Fang Anbalaj Baijiu pa Yanhui Zhang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.


BwonzAnbalaj· 2023

Gui Ba Fang Anbalaj Baijiu

pa Yanhui Zhang

Kliyan: Wuhan Pufine Creative Technology Co., Ltd.

Gayan A' Design Award Bwonz nan Kategori Anbalaj

12,697

Koulè

Konsepsyon an

Konsènan Gui Ba Fang Anbalaj Baijiu

Gui Ba Fang se yon konsepsyon anbalaj pou yon likè baijiu Chinwa. Konsepsyon an enspire l nan atizay ak istwa Dinasti Tang lan. Tèm nan enspire nan istwa anperè Tang ki t ap akeyi envite ki soti nan anpil peyi. Yo aplike kaligrafi tradisyonèl, gravi so ak motif fresk Dunhuang yo sou bwat kado a ak boutèy la. Boutèy seramik ki gen fòm oktagonal la senbolize yon akèy ki soti nan tout direksyon. Anndan bwat la, yon ilistrasyon montre anperè a ap resevwa envite yo. Yo ka konsève bwat la ak boutèy la epi itilize yo ankò kòm objè dekoratif.

Rekonesans lan

Konsènan A' Design Award Bwonz

Gui Ba Fang Anbalaj Baijiu se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Gui Ba Fang Anbalaj Baijiu pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Gui Ba Fang Anbalaj Baijiu satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
In a theme of “Culture of The Great Tang Dynasty”, this Chinese Baijiu reflects a nice vision of harmonious development and national peace, expressing the artistic and cultural values of oriental aesthetics by applying a blend of the histories, art and culture of the prosperous Tang Dynasty with the product in the form of Chinese traditional calligraphy, seal cutting, painting and art crafts. It combines the history, culture and social scenes tightly with the product and also represents the wishes of the company to inherit and carry forward the virtues of traditional culture.
Dimansyon & Anbalaj
Gift Box Size: L 280mm* W 155mm * H 110mm
Bottle Size: D 78mm * H 233mm
Etikèt
High-end gift, oriental aesthetic, Chinese ceramic, Chinese Baijiu, Baijiu Design
Teknoloji Pwodiksyon
The color of emperor's costume represents the highest rank. Inside the box, the exquisite picture of Emperor entertaining guests tells a story in cultural and artistic way. The octagonal ceramic bottle implies welcoming guests from all ways. Its cultural connotation is improved as the calligraphy with a meaning of harmonious coexistence is employed. A theme of “eight phoenixes worship the sun” indicates positive and harmonious development.
Defi Dizayn
One of the hardest part of the whole design comes in the early stage, a large amount of information needs to be sorted and screened and then following a work of integration and refinement of the creativity which related to its theme, for instance, the drawing of illustrations requires a fusion of historical stories and Dunhuang frescoes. Another is in the process of communication and implementation of how to represent the sense of product quality on its packaging material and technological process.
Rechèch
Chinese Baijiu, in addition to its role in social occasion and emotional communication, it is also a key part of Chinese history and culture, this is why it is regarded as a consumer goods founded on the basis of history and culture. Nowadays, traditional culture is need a continuous protection and inheritance while the rest of liquors have begun to affect younger generation. It enriches the connotation and quality of the product, and also inherits cultural virtues and lifestyle when the traditional culture, history and art are merged in it.
Enspirasyon
Tang Dynasty, the most noticeable, prosperous and open dynasty in Chinese history. Inspired by the history of the Emperor of Tang Dynasty welcoming guests from all over the world, this product tights the culture of Baijiu closely with the history, cultural values, social scenes and emotional resonance in the form of Chinese traditional calligraphy, seal cutting and the Dunhuang frescoes to boost the connotation of the product and highlight its theme as well.
Dire Pwojè
The project started in Dec.,2021 in Wuhan and finished in June,2022 in Wuhan, and was launched in China in July,2022.
Fliks Operasyon
The history, culture and art of Tang Dynasty are blended together in this product to spark the customers to research and adore the history, traditional culture and art. It can be propagated and promoted in a more widespread way when combined with commemorative activities, tourism, art exhibitions and museums. Both of the outer box and bottle can be used as a handicraft or collection with less discard or waste.
Manm Ekip
Creative Director: Zhang Yanhui
Designer: Zhang Xintong
Illustration:Wang shijie
Technical director: Zhou Xiaoli
Kredi Imaj
Zhang Yanhui
Zhang Xintong
Wang shijie

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