Kellipops Anbalaj by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2023

Kellipops Anbalaj

by Antonia Skaraki

Client: Viap

A' Design Award Fè Winner in Anbalaj Category

16,507

Verified Award Winner

Verify Award Status for #141266

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kellipops Anbalaj

Plezi; Dezi; Chokola nan tout sans. Imajine Charlie ak Faktori Chokola a. Ki jan yon jounen ta ye la a? Bonbon chokola yo ta soti nan kokiy yo epi ak yon entansite enkyayab, yo ta danse toutotou ou, yo ta rele ou pou danse avèk yo epi fè yo vin pou ou. Premyèman, desine yo te wè yo nan imajinasyon yo epi yo te tande yo eksploze. Yo te gade yo nan kokiy yo epi yo te pale ak nanm nan. Apre sa, yo te desine yo. Ak son yo, anatomie yo, eleman lapli yo, ak koulè entans yo ki rele fò dezi san fen pou yo.

The Recognition

About the A' Design Award Fè

Kellipops Anbalaj se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Kellipops Anbalaj pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Kellipops Anbalaj pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
Dimensions & Packaging: Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm
Tags: Rebranding, packaging design, snack, chocolate snack
Production Technology: Plastic Doypack
Inspiration: The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
Project Duration: The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
Team Members: Creative Director - Antonia Skaraki
Art Director - Andreas Deskas