Meer Anbalaj Kafe Enstantane by Masoud Najafi Amirkiasar

Meer Anbalaj Kafe Enstantane by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2023

Meer Anbalaj Kafe Enstantane

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #141887

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meer Anbalaj Kafe Enstantane

Desen an anbalaj nan yon nouvo-a-mache pwodwi se pa sèlman sou atizay la nan konsepsyon, men tou sou atizay la nan konprann kliyan yo # 039; lespri ak kanpe deyò sou etajè yo kont konpetitè. Èske w gen nuans sa yo nan tèt ou, konsepsyon anbalaj Meer te pran teksti final pwodwi a nan ilistrasyon pou ankouraje ak angaje tout sans nan renmen kafe. Epitou, layout ak gwosè font ki pa konvansyonèl jwe yon wòl enpòtan nan atire konsomatè yo nan pwodwi a. Se konsepsyon sa a kreye ak espwa pou fè chanjman grav sou etajè bwason ki nan magazen yo.

The Recognition

About the A' Design Award Bwonz

Meer Anbalaj Kafe Enstantane se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Meer Anbalaj Kafe Enstantane pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Meer Anbalaj Kafe Enstantane satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020