Dizayn Guo Nian Hao 包装 pa Xiaohongshu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2023

Guo Nian Hao 包装

pa Xiaohongshu

Kliyan: Xiaohongshu

Gayan A' Design Award Fè nan Kategori Anbalaj

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Verifye Estati Pri pou #142120

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Guo Nian Hao 包装

Bwat kado Xiaohongshu & # 039; s 2022 New Year soti nan yon lejand sou Festival la Spring. Kontinye tradisyon zansèt yo, Xiaohongshu te prepare yon seri diferan nan limyè, son, ak wouj. Kado yo gen ladan yon limyè lannwit kan, Halli Galli, anvlòp wouj, ak yon liv kalandriye wouj ki reprezante Xiaohongshu. Bwat kado sa a konbine istwa lejand yo ak twa kalite kado, jenere yon nouvo metòd konsepsyon soti nan kilti tradisyonèl la. Li espere eksprime bon swè pou Nouvèl Ane Chinwa a epi pase yon eritaj kiltirèl bay nouvo jenerasyon an.

Rekonesans lan

Konsènan A' Design Award Fè

Guo Nian Hao 包装 se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Guo Nian Hao 包装 pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Guo Nian Hao 包装 pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Dimansyon & Anbalaj: Width 345mm* Depth 285mm* Height 100mm
Etikèt: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Teknoloji Pwodiksyon: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Defi Dizayn: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Rechèch: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Enspirasyon: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Dire Pwojè: The project was launched in Shanghai in JAN 2022.
Fliks Operasyon: Gifts could only be found after tearing off the riddle sealed on the cover.
Manm Ekip: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Kredi Imaj: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu