Dizayn Cidih Idantite Mak pa Peng Wang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Fè nan Kategori Konpetisyon Grafik.

FèGrafik· 2023

Cidih Idantite Mak

pa Peng Wang

Gayan A' Design Award Fè nan Kategori Grafik

9,134

Gayan Pri Verifye

Verifye Estati Pri pou #142225

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Cidih Idantite Mak

Tèks Liv: Cidih se yon idantite mak ki fèt pou yon baz edikasyonèl ak rechèch syantifik nan Milan, Itali, ki bati ansanm pa Inivèsite Tsinghua ak Politecnico di Milano. Lèt yo C ak D fòme fòm pozitif ak negatif youn ak lòt, senbolize inite ant teyori ak pratik ansanm ak karaktè enklizif yon platfòm entènasyonal. Demi-sèk ki nan mitan an sijere yon solèy k ap leve. Lèt H la reprezante mo "hub" (santral), e fòm negatif li a kenbe silwèt non an. Idantite a aplike sou materyèl enprime, siyalizasyon dijital, sitwèb, ekran, fèy koupe ak akrilik.

Rekonesans lan

Konsènan A' Design Award Fè

Cidih Idantite Mak se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Cidih Idantite Mak pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Cidih Idantite Mak pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Dimansyon & Anbalaj: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Etikèt: Brand Identity, Logo, VI
Teknoloji Pwodiksyon: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Defi Dizayn: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Rechèch: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Enspirasyon: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Dire Pwojè: The project was started in November, 2020 and put into operation in May, 2021.
Fliks Operasyon: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Manm Ekip: Peng Wang