Jiang Hu Fonksyon Prensipal: Anbalaj pou Bwason Alkolize by Wei Li

Jiang Hu Fonksyon Prensipal: Anbalaj pou Bwason Alkolize by Wei Li is a highly esteemed winner of the very prestigious 2023 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2023

Jiang Hu Fonksyon Prensipal: Anbalaj pou Bwason Alkolize

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award Fè Winner in Anbalaj Category

9,991
Verified Award Winner
Verify Award Status for #142224

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiang Hu Fonksyon Prensipal: Anbalaj pou Bwason Alkolize

Tèks Liv: Jiang Hu se yon konsepsyon anbalaj pou huang jiu, yon diven diri tradisyonèl chinwa. Tèt boutèy la lou ase pou l ka sèvi kòm yon presspapye, epi ou ka vire l tou pou itilize l kòm yon vè pou bwè. Boutèy la kenbe yon ti volim, ki adapte ak abitid bwè yo abitye genyen. Bwat deyò a fèt an mous olye de papye, kidonk menm bwat la pwoteje boutèy la pandan livrezon. Grafik yo pran jeton ansyen chinwa a kòm tèm, epi yo dekri lavi yon eskrimè. Objektif la se pou bay yon pwodwi ki ansyen yon nouvo imaj fre.

The Recognition

About the A' Design Award Fè

Jiang Hu Fonksyon Prensipal: Anbalaj pou Bwason Alkolize se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Jiang Hu Fonksyon Prensipal: Anbalaj pou Bwason Alkolize pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Jiang Hu Fonksyon Prensipal: Anbalaj pou Bwason Alkolize pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Dimensions & Packaging: 180mm x 90mm x 50mm
Tags: Alcohol, Package, Chinese
Production Technology: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Design Challenge: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Research: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Inspiration: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Project Duration: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Team Members: Mr. Li Wei