Ocean Blue Fonksyon Prensipal Tradiksyon: Anbalaj pou Bwason Alkolik by Jingzhang Xiao and Dongyan Ruan is a highly esteemed winner of the very prestigious 2023 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.
BwonzAnbalaj· 2023
Ocean Blue Fonksyon Prensipal Tradiksyon: Anbalaj pou Bwason Alkolik
by Jingzhang Xiao and Dongyan Ruan
Client: Jiangsu Yanghe Distillery Co., Ltd
A' Design Award Bwonz Winner in Anbalaj Category
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- Verified Award Winner
- Verify Award Status for #142370
The Design
About Ocean Blue Fonksyon Prensipal Tradiksyon: Anbalaj pou Bwason Alkolik
Tèks Liv: Ocean Blue se yon konsepsyon anbalaj pou yon spirit baijiu. Boutèy la swiv pwopòsyon espiral Fibonacci a, sa ki bay yon fòm ekilibre ak dinamik ki fasil pou kenbe ak louvri. Pati anwo a fini ak etensèl dore ki fè sonje sab plaj, pandan ke pati anba a gen koulè ble lanmè. Yo itilize litografi plak kwiv, teknik "cat-eye" ak anbosaj pou amelyore tekstur sifas la. Bwat deyò a fèt ak papye katon gri ak yon enteryè katon blan, yon kousen espime ak yon blister tise. Yon sistèm kòd konekte chak boutèy, bwat ak kès pou ede pwoteje pwodwi a kont kontrefason.
The Recognition
About the A' Design Award Bwonz
Ocean Blue Fonksyon Prensipal Tradiksyon: Anbalaj pou Bwason Alkolik se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Ocean Blue Fonksyon Prensipal Tradiksyon: Anbalaj pou Bwason Alkolik pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Ocean Blue Fonksyon Prensipal Tradiksyon: Anbalaj pou Bwason Alkolik satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
- Dimensions & Packaging
- 140mmx115mmx320mm，
- Tags
- crafts, Baijiu, spirit, packaging, art
- Production Technology
- Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister. - Design Challenge
- Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
- Research
- In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases. - Inspiration
- The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
- Project Duration
- 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu. - Operation Flow
- The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
- Team Members
- Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin
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