Lò Anbalaj · 2023
Shguijiu Dian Anbalaj Boutèy Baijiu
by Liang Chen
- A' Design Award Lò 2023 in Anbalaj
- CLIENT: Shanghai Guijiu Group Co., Limited.
- Estimated Number of Design Views: 44,302
- Verification code 3A246B9131 · Verify this award
Colors
About Shguijiu Dian Anbalaj Boutèy Baijiu
Shguijiu Dian se yon konsepsyon anbalaj pou yon Baijiu kado wo nivo ki soti Shanghai. Fòm nan enspire de Shanghai Tower, pi wo bilding nan Lachin. Boutèy kristal la ak bouchon metal ki briye tankou miwa a parèt kòm yon sèl fòm, avèk koub an espiral ak yon pwofil asimetrik. Bwat deyò a plake ak ajan e li silendrik, avèk yon sifas koube iregilye. Bwat deyò a mezire 110 mm dyamèt ak 330 mm wotè, epi boutèy la mezire 80 mm dyamèt ak 300 mm wotè. Tou de pati yo ka konsève epi ekspoze, sa ki redwi fatra.
About the A' Design Award Lò
Shguijiu Dian Anbalaj Boutèy Baijiu se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Shguijiu Dian Anbalaj Boutèy Baijiu pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Shguijiu Dian Anbalaj Boutèy Baijiu kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.
Press Kit
- Unique Properties
- As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
- Dimensions & Packaging
- Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
- Tags
- Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
- Production Technology
- It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
- Design Challenge
- The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
- Research
- A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
- Inspiration
- A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
- Project Duration
- The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
- Operation Flow
- Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
- Image Credits
- Creative Director: Chen Liang
