Snow Zero Anbalaj Bwason by China Resources Snow Breweries Ltd.

Snow Zero Anbalaj Bwason by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2023

Snow Zero Anbalaj Bwason

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner
Verify Award Status for #144346

View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Zero Anbalaj Bwason

Snow Zero se yon konsepsyon anbalaj pou yon dlo gazez alkolize ki gen ti kantite alkòl ak ti kantite kalori. Non Zero a fè referans a minwi, ki konsidere kòm yon fen ak yon kòmansman an menm tan. Senbòl enfini ki sou anbalaj la eksprime lide kontinyasyon an. Chif 0 a reprezante avèk yon efè metal likid twa dimansyon pou sijere yon gou lejè e rafrechisan. Ilistrasyon ki sou boutèy yo enspire de estil atizay vizyèl pyonye pou bay yon aparans fituris. Boutèy yo ki gen fòm gout dlo kapab konekte bouch a bouch, kidonk de boutèy fòme yon nouvo senbòl enfini. Yo itilize bwat aliminyòm ak boutèy an vè.

The Recognition

About the A' Design Award Ajan

Snow Zero Anbalaj Bwason se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Snow Zero Anbalaj Bwason pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Snow Zero Anbalaj Bwason se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
Dimensions & Packaging: Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm
Tags: Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
Production Technology: aluminum can and glass bottle
Design Challenge: The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
Research: In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
Inspiration: The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
Project Duration: The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
Operation Flow: With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
Team Members: Dong Yan
Weixi Zhou
Yu Zhai