Snow Draft Beer Anbalaj Byè pa China Resources Snow Breweries Ltd.

Dizayn Snow Draft Beer Anbalaj Byè pa China Resources Snow Breweries Ltd. se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Lò nan Kategori Konpetisyon Dezayn Anbalaj.

LòAnbalaj· 2023

Snow Draft Beer Anbalaj Byè

pa China Resources Snow Breweries Ltd.

Kliyan: China Resources Snow Breweries

Gayan A' Design Award Lò nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #144347

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Snow Draft Beer Anbalaj Byè

Snow Draft Beer se yon seri anbalaj pou yon byè draft ki fèt ak malt pi, ki pwodui kòm yon bwat aliminyòm ak yon boutèy an vè. Konsepsyon an swiv yon apwòch minimalis epi li itilize vèt oròr ak blan pi kòm koulè prensipal yo. Desen ak liy ki reprezante malt, oublon ak vag dlo fè referans a twa engredyan brasaj yo. Boutèy an vè a vin yon ti jan pi etwat nan mitan pou yon priz konfòtab e li gen karaktè kaligrafi Chinwa an relyèf ki vle di pi ak draft. Boutèy la kenbe 460 ml epi bwat la kenbe 500 ml. Konsepsyon inifye a gen entansyon transmèt pite ak yon gou fre.

Rekonesans lan

Konsènan A' Design Award Lò

Snow Draft Beer Anbalaj Byè se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Snow Draft Beer Anbalaj Byè pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Snow Draft Beer Anbalaj Byè kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.
Dimansyon & Anbalaj: Bottle: 460 ml Height-257 mm,
Can 500 ml Height- 168 mm
Etikèt: Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer
Teknoloji Pwodiksyon: aluminum can and glass bottle
Defi Dizayn: To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.
Rechèch: Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.
Enspirasyon: To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.
Dire Pwojè: The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.
Fliks Operasyon: The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.
Manm Ekip: Dong Yan
Weixi Zhou
Yu Zhai
Hu Pan
Jess