Huanghelou Anbalaj Byè by Jin Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2023

Huanghelou Anbalaj Byè

by Jin Zhang

Client: Huanghelou

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner

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Colors

The Design

About Huanghelou Anbalaj Byè

Yellow Crane Tower se bilding ki pi popilè nan Wuhan, Lachin. Seri byè sa yo se bwat imaj vil yo te lanse pa Yellow Crane Tower. Yo rekòmande Wuhan bay tout moun atravè byè, yon pwodwi konsomatè chak jou. Ak nan itilize nan vèt, ki reprezante vitalite ak sante, ak koulè wouj violèt misterye, yo montre pwosperite nan vil la soti nan lajounen jiska lannwit. An tèm de seleksyon eleman, designer a te chèche eleman ki pi reprezantan nan divès zòn nan vil la pou dekri, e li te ajoute sèn karaktè pou fè tout lavi a pi vivan epi pi pre konsomatè yo.

The Recognition

About the A' Design Award Bwonz

Huanghelou Anbalaj Byè se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Huanghelou Anbalaj Byè pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Huanghelou Anbalaj Byè satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 115mm
Tags: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Production Technology: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Design Challenge: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Research: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Inspiration: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Project Duration: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Operation Flow: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Patents: The intellectual property/patents/copyrights belongs to Yellow Crane Tower