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Nverhong Guihualinzang Anbalaj Bwason Ki Gen Alkòl pa Wen Liu

Dizayn Nverhong Guihualinzang Anbalaj Bwason Ki Gen Alkòl pa Wen Liu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.


AjanAnbalaj· 2023

Nverhong Guihualinzang Anbalaj Bwason Ki Gen Alkòl

pa Wen Liu

Kliyan: Shenzhen Oracle Creative Design Co., Ltd

Gayan A' Design Award Ajan nan Kategori Anbalaj

27,578

Koulè

Konsepsyon an

Konsènan Nverhong Guihualinzang Anbalaj Bwason Ki Gen Alkòl

Shaoxing Nverhong Winery co, Ltd gen yon istwa long. Te fonde an 1919, li se yon reprezantan Huangjiu. Li sitiye nan Shangyu Dongguan, vil Shaoxing, pwovens Zhejiang. Li se youn nan antrepwiz kolòn vètebral endistri Huangjiu nan Lachin ak inite vis-prezidan Branch Asosyasyon endistri alkòl Lachin nan. gou ak yon bon sant fò ak ki dire lontan.

Rekonesans lan

Konsènan A' Design Award Ajan

Nverhong Guihualinzang Anbalaj Bwason Ki Gen Alkòl se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Nverhong Guihualinzang Anbalaj Bwason Ki Gen Alkòl pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Nverhong Guihualinzang Anbalaj Bwason Ki Gen Alkòl se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimansyon & Anbalaj
125X117X320mm
Etikèt
Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Teknoloji Pwodiksyon
In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Defi Dizayn
At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Rechèch
The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Enspirasyon
With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Dire Pwojè
2021.6-2022.3
Fliks Operasyon
The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Manm Ekip
Wen Liu
Xianguo Wang

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