Yep Anbalaj Pwodwi Kolajèn by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Lò in Dezayn Anbalaj Competition Category.

LòAnbalaj· 2023

Yep Anbalaj Pwodwi Kolajèn

by Tiger Pan

Client: By-Health Co., Ltd.

A' Design Award Lò Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #145414

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yep Anbalaj Pwodwi Kolajèn

Yep se yon anbalaj ki fèt pou yon pwodwi kolajèn ki ka bwè. Bwat deyò a gen yon fòm triyangilè, yo chwazi li pou sijere estabilite ak fòs. Bwat la fèt ak pat papye, yon materyèl ki ka resikle, epi bwat deyò a mezire 170 mm pa 100 mm pa 186 mm. Anndan an, kolajèn ki ka bwè a kenbe nan yon boutèy an vè. Etikèt la enprime ak yon fèy transparan, ki bay yon aparans imid ak fre. Logo woz la transmèt jenès ak vitalite. Yon prezantasyon enfòmasyon klè ak yon sistèm seri inifye ede achtè yo rekonèt pwodwi a depi lwen.

The Recognition

About the A' Design Award Lò

Yep Anbalaj Pwodwi Kolajèn se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Yep Anbalaj Pwodwi Kolajèn pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Yep Anbalaj Pwodwi Kolajèn kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
Dimensions & Packaging: Box, 170mm x100mm x186mm
Bottle, 90mm x30mm
Tags: collagen, pink, package, health, health products, Tiger Pan
Production Technology: A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
Design Challenge: They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Research: Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
Inspiration: The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Project Duration: The project lasts 3 months, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
Team Members: Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan