Rixing Go Digital Sèvis Pwòp Tèt Ou Gide pa Ting-Han Chen

Dizayn Rixing Go Digital Sèvis Pwòp Tèt Ou Gide pa Ting-Han Chen se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Ajan nan Kategori Konpetisyon Sèvis.

AjanSèvis· 2023

Rixing Go Digital Sèvis Pwòp Tèt Ou Gide

pa Ting-Han Chen

Kliyan: Play Design Lab

Gayan A' Design Award Ajan nan Kategori Sèvis

1,227,839

Gayan Pri Verifye

Verifye Estati Pri pou #145555

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Rixing Go Digital Sèvis Pwòp Tèt Ou Gide

Rixing se dènye ak sèlman kalite fondri mond lan ki toujou ap fè tradisyonèl Chinwa letterpress. Kòm yon pati nan eritaj kiltirèl Taiwan ak yon karyè anbisye olye ke yon biznis pou pwofi, Rixing dedye tèt li nan transmèt valè kiltirèl nan atizana ak estetik nan letterpress a tout moun. Pwojè sa a gen pou objaktif pou ede Rixing delivre pwopozisyon valè li a lè li mete ann aplikasyon yon sèvis oto-gide pou vizitè yo aprann sou istwa, artefacts, teknik, ak negosyan tipografi poukont yo, kite anplwaye yo plis tan pou pi byen sèvi kliyan yo.

Rekonesans lan

Konsènan A' Design Award Ajan

Rixing Go Digital Sèvis Pwòp Tèt Ou Gide se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Rixing Go Digital Sèvis Pwòp Tèt Ou Gide pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Rixing Go Digital Sèvis Pwòp Tèt Ou Gide se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This project introduces a visitor-centered self-guided service framework, which includes points of interest, and a correspondent web-based mobile guide.

The mobile guide connects artifacts, knowledge, and extended services in Rixing Type Foundry. Visitors can stop by a numbered signage, click on the correspondent number on the mobile to learn about the artifacts or shop souvenirs on their own, leaving staff more time to better serve customers.

People can enjoy the guide in sequence or move to different POI to compose their own journey of visit. As the numbered signage of POI is placed beside the artefacts, visitors will see the pre-recorded guide of a docent explaining, just like in real time.
Dimansyon & Anbalaj: 1. A mobile web design compatible with most personal handheld devices, size of variables.
2. A set of user interfaces to be displayed on 1080 x 1920px portrait screen.
3. The board with a QR Code to activate the self-guided service in portrait A4.
4. The numbered signage of POI in oval x 8 pcs (number extendable), 200 mm x 120 mm x 5 mm for each.
5. The overall map of POI in landscape, 297 mm x 420 mm x 5 mm.
6. Cloud storage, Squarespace.
7. Video and Audio storage, Vimeo.
Etikèt: self-service, self-guided, service design, mobile guide, digital guide, museum guide, webapp, type foundry, letterpress
Teknoloji Pwodiksyon: The self-guide system is realized as a mobile web compatible with most smartphones (e.g. iOS or Android). Since it's web-based, no app installation is needed. Just scan the QR code, the mobile guide service will start immediately. When experiencing, the user interface keeps the visitor's own system display preference setting to fit individual style, and visitors can review again all the guided tour contents after leaving the Foundry.

We developed the mobile guide using Squarespace, a coding-free responsive web design platform. The audio and video contents are stored in the Vimeo cloud platform, and can be updated with ease.

The environmental signages are printed acrylics coating with Pantone 433C matte that aligns with the color schemes of Rixing Type Foundry.
Defi Dizayn: Rixing is less of a for-profit business, but more of a social enterprise devoted to preserving the disappearing type-making culture. Therefore, financial condition was hard for Rixing before we had worked with Rixing to optimize their visitor service experience.

Design-wise, the challenge lies in the design of UX/UI workflow and the attention paid to the details. Each web page UI needs carefully arranged and hint at the user on actions to take next, and keep the user experience consistent.
Rechèch: The project is about transforming Rixing into a visitor-centric experiential destination. Value propositioning, stakeholder interviews, and design workshops were conducted, and customer experience journey mapping is used to summarize an optimal and comprehensive guided tour experience from the visitor's perspective.

Based on the research insights gained, points of interests are identified and made inter-connected to be experienced systematically, whilst providing the visitors with options to experience different points of interests freely. A self-guided service framework is then implemented as a mobile guide so that the visitor can learn about the place, artefacts, and letterpress-related knowledge, and shop commodities throughout the self-guided journey.
Enspirasyon: Rixing is well known as the world’s last and only type foundry still making Traditional Chinese letterpress. To convey the cultural values of such disappearing industry heritage - letterpressing, Rixing devotes to offering guided tours to every visitor.

However, the guide quality varied from staff to staff, making the visitor experience inconsistent. Also, it takes an average of 27 minutes for a comprehensive guide for each visitor, which is time-consuming, labor-intense, and gradually becomes a financial burden for Rixing. To resolve the crisis, we’ve introduced a self-guided service to free human labor and enhance visitor experience.
Dire Pwojè: The project started on Sep 2022 in Rixing Type Foundry in Taipei, Taiwan.
Fliks Operasyon: 1. The visitors scan the QR Code shown on the front gate of Rixing Type Foundry to activate the self-guided service.
2. The mobile guide opens in visitors’ web browser, and the user follows the hint on the interface to watch the instruction video on how-to use the self-guided service.
3. Visitors arrive at a numbered point of interests (POI), and then click on the correspondent number on their mobile guide to watch and listen to the guided tour of that POI.
4. Visitors can experience sequentially or jump to different POI at their own will, review the POI after going home, and/or link to extensive information/website for online shopping or further explorations.
Kredi Imaj: Image #1: Photographer CrisKa Photography, The Digital Guide Designed for Rixing Type Foundry, 2023.
Image #2: Creator Ting-Han Chen, The Map of Points of Interest in Rixing Type Foundry, 2022.
Image #3: Photographer CrisKa Photography, The Digital Guide Designed for Rixing Type Foundry, 2023.
Image #4: Photographer China Productivity Center, The Video of the Guided Tour shown on a user's screen, 2022.
Image #5: Creator Ting-Han Chen, The UI designs of the Self-Serviced Mobile Guide, 2023.